Text

In Search of the Obvious: The Antidote for Today's Marketing Mess

---

This is the first book that states the Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

---

Availability

9780470288597

658 JAC i

My Library (lantai 2)

Available

Detail Information

Series Title

-

Call Number

658 JAC i

Publisher

USA : Wiley., 2008

Collation

208 pages

Language

English

ISBN/ISSN

9780470288597

Classification

658 JAC i

Content Type

-

Media Type

-

Carrier Type

-

Edition

1st ed

Subject(s)

Business

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment